The Museo del Prado Online

Moments that matter. Beauty becoming accessible through knowledge

The Museo del Prado Online project successfully converted the museum’s 200 cumulative years of knowledge into their presence on the web, extending it even further. The rich set of resources and contents comprising their heritage is now available to the public. It is simpler; more user-friendly, intuitive, practical and interesting than ever before at exactly the right moment. View the project

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The Prado Museum

Opened to the public in 1819, the mission of the Prado Museum (Madrid, Spain) is to preserve, exhibit and enrich the ensemble of collections and works of art that, closely intertwined with the history of Spain, and in the words of the Museum itself, constitute one of the universally recognised highest manifestations of artistic expression. Its collection includes world-renowned works such as “Las Meninas”, “The Garden of Earthly Delights” and “The Naked Maja”.

Visible improvement: more users, more visits and longer visits

The new Prado Museum website has significantly increased the number of visits to the site as well as pages viewed and time spent on the website on all device types. The public has unanimously expressed their satisfaction with and appreciation of the website. A continually increasing audience enjoys their visits to the Museum website ever more intensely.

Internal improvement: more knowledge handled more efficiently

The Museo del Prado Online project integrated existing data sourced from several management systems: a library catalogue, bibliographical data, information from the Communications and Marketing Department, repositories and specific projects in a variety of departments. All of these were unified into a searchable Knowledge Graph constructed using a Digital Semantic Model, resulting in improved documentation, editing, communication and publishing processes. A highly visual website was generated as the first exploitation of the graph:

New technology-based services

Enabling the development of a new set of services for the user; personalising information consumption and access to knowledge before, during and after the visit; and providing the means for a more intense consumption of informative, cultural and educational activities.


The Augmented Reading of the Collection: annotated contents, more accessible

The new evolution of the Prado was aimed at making the unstructured contents of the museum intellectually closer and more accessible. Perhaps the most significant of them all is the one offered in the very rich and sometimes complex descriptions of its works. The Augmented Reading recognizes and extracts the entities contained therein, thereby providing additional and contextual information about them, so that anyone who can read them without giving up understanding them in depth.

The Augmented Reading of the Prado offers automatically, but with the necessary supervision and the guarantee of the Prado Museum, an explanatory context of the texts that describe the work, contributing to convert them into didactic and learning-oriented texts.

The Prado Timeline: a contextual, historical and interdisciplinary view

The Timeline, in particular, connects the authors and works of the Prado with their coetaneous in areas such as philosophy, literature, science or architecture, among others, and with the historical events of each moment. It is a multilayer line that allows access to a rich and varied context for each work or author.

This project has aimed to provide the Prado collection and authors with a broad, historical and interdisciplinary context that frames, explains and universalizes them; context that, at the same time, allows the Prado and its collection to function as a gateway to knowledge as a whole. In sum, the Prado can offer in this way to anyone who so desires a true machine to study, learn and build meaningful relationships between the entities that make up the populated world of culture and history.

Interview with Javier Pantoja, Head of the Prado Digital Development Area on the digital strategy of the Museum.

Paper Knowledge Graphs and databases in graph: fundamental concepts from a masterpiece of the Prado Museum

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Caso de Éxito

The Museo del Prado Online