When a knowledge graph sells furniture: IKEA at SEMANTICS 2025
IKEA at SEMANTICS 2025: how the Swedish giant uses graphs to connect products, customers and experiences Proverbs are remarkably universal when it comes to distilling collective experience into a form of secular wisdom. These sayings and adages are passed down through generations, serving equally well to preach caution—"better safe than sorry"—or audacity—"nothing ventured, nothing gained". Consistency isn't exactly their strong suit, because life, in all its complexity, covers every base. However, most of us would agree that sometimes life leaves you no choice, as the saying goes: "you don't get something for nothing". Unless, of course, you believe in miracles, snake oil, the Holy Grail, perpetual motion, the philosopher's stone, manna from heaven, El Dorado, the goose that laid the go...