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GNOSS Products: oferta de servicios y productos GNOSS > educación

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El nombre de estas conferencias es una declaración de intenciones: demostrar que la aplicación de tecnologías semánticas en servicios y empresas es un hecho, superando el estado de investigación académica que a menudo se le atribuye. No es extraño que sea el mercado anglosajón quien promocione este enfoque, centrando cada  presentación en casos prácticos y aplicaciones concretas. Esta es la descripción del tipo de presentaciones que buscan:

"The Semantic Technology & Business Conference (SemTechBiz) is the foremost conference series on semantic technologies held each year, and covers a wide range of topics that are redefining the landscape. Please note that we are seeking compelling and thought provoking practitioner depictions of real-world experience.

We strongly favor presentations that include:

  • In-depth case studies
  • Step-by-step how-to's
  • Real brands
  • Solid data and results

Priority consideration is given to speakers with hands-on implementation experience and broad industry knowledge. Precedence is also given to presentations offering actionable ideas and substantive answers to specific, real-world questions (share the mistakes along with the successes!)".

Durante este año se celebra esta conferencia en Berlín (febrero), San Francisco (junio), Londres (septiembre) y Nueva York (octubre). Aún sin conocer el programa final de la conferencia de Nueva York, a partir de los que se ha presentado en San Francisco y de lo previsto en Londres se pueden extraer interesantes conclusiones respecto al momento de aplicación de las tecnologías semánticas en negocios y servicios.

En primer lugar, algunos gigantes tecnológicos están tomando posiciones explícitas en este mercado. Por una parte, IBM y Oracle, con enfoques diferentes, se presentan como proveedores de soluciones de explotación de datos e inteligencia empresarial, usando tecnologías semánticas. Oracle profundiza en la relación entre sus soluciones de bases de datos relacionales y su producto de almacenamiento y consulta de grafos (RDF), proporcionando soluciones de minería y descubrimiento de información. IBM presume de sus sistemas de inteligencia artificial, análisis del lenguaje natural y búsqueda semántica, cuyo mayor exponente ha sido el proyecto Watson y su triunfo en el programa de televisión Jeopardy. IBM, además, ha sido Gold Sponsor de la conferencia de San Francisco, enlazando hacia sus productos y servicios ECM: “Content in Motion, Delivering content in motion for better business value”. Las presentaciones y paneles en que han participado estos grandes jugadores han tratado sobre la explotación del conocimiento implícito en cantidades masivas de datos o, dicho de otro modo, en cómo responder a la pregunta por el sentido y la interpretación en un nuevo contexto caracterizado a la vez por la enorme capacidad de los sistemas instalados y los nuevos desarrollos basados en sensores para producir datos hasta el nivel de los terabytes, a la par que nuestra viejo modelo de computación profundamente administrada se muestra incapaz de afrontar el desafío. Como podéis ver en la enumeración de las presentaciones que os ofrezco a continuación, la capa semántica completará los sistemas de gestión e inteligencia de nuestras empresas y nuestras ciudades y, de hecho, se convertirá en el modo "inteligente" de hablar con ellos:

  • You have Terabytes Worth of Triples, Now What? -- Mining Insights from Your Semantic Data Store, conXavier Lopez y Zhe Wu, de Oracle Corporation: “Representing data in graph (triples) format is indispensable but not the whole story; you need to make sense out of the millions or billions of triples you have gathered. The dearth of business intelligence (BI) and data mining (DM) tools for RDF data leaves an analyst little choice but to run SPARQL queries, and perform logical inferences as the only way to analyze semantic data
  • PANEL: Linked Enterprise Data Patterns, con David Wood, de 3 Round Stones Inc, Arnaud Le Hors, de IBM y Ashok Malhotra, de Oracle: “Linked Data is rapidly becoming an alternative mechanism for data integration within large enterprises and a means of connecting the disparate APIs of enterprise software products.
  • Future Directions in Social Search and Analytics at IBM, con Bob Foyle, de IBM: “Search applications can be greatly enhanced when they incorporate relationships between the query, the content and the people analyzing information and the content itself.”
  • SCRIBE, a Semantic Model that Help Cities Become Smart, con Rosario Uceda-Sosa, de IBM: “Despite the progress made in semantic technologies and standards, semantic industry-strength models in complex domains are few and hard to use. However, data semantics is at the core of complex, heterogeneous and siloed systems like smart cities.”
  • Deriving Social Insight from Existing Business Applications, con Marie Wallace, de IBM: “In this presentation we will examine how we can we apply social analytics to a existing business application which is not a “social application” per sei. We will demonstrate how these applications hide a rich set of social and semantic links within their underlying schemas, relationships that may be well hidden and distributed across a myriad of tables and cells, but they are there nonetheless and can be represented as a socio-semantic graph on which social analytics can be easily applied.”
  • Bringing Location Analysis to the Semantic Web with the OGC GeoSPARQL Standard, con Matthew Perry yXavier Lopez, de Oracle: “The Open Geospatial Consortium has recently introduced the GeoSPARQL standard for spatial query on the Semantic Web. Spatial data is pervasive on the Web, and standards from the OGC play a critical role in location-based applications that we use every day. GeoSPARQL standardizes key features, such as spatial datatypes and SPARQL extension functions, that will bring the Geo Web into the Semantic Web.”
  • Benefits and Applications of W3C's Provenance Standards in Enterprise Semantic Web Applications, conReza Bfar, de Oracle: “This session will give a brief-overview of the current work going on by W3C's Provenance group. Most of the session will focus on why enterprise applications should implement it, some of the architectural benefits the standard offers, and how enterprise customers will benefit from its implementation.”
  • Semantic Spend Classification: The Convergence of Unstructured Data Processing, Semantics and Data Mining, con Arivoli Tirouvingadame, de Oracle: “Spend Classification is the process of managing how to spend money effectively in order to build products and services. The term is intended to encompass such processes as outsourcing, procurement, e-procurement, and supply chain management. Spend Classification is a key component of spend management that classifies transactional spend data into standard spend taxonomies thus enabling rich Spend Analytics. This data is typically highly unstructured in its nature but has deep value. Unlocking the value buried in this data requires synergistic use of linguistic text processing techniques, data mining and business intelligence resulting in high value results to the organization.”
  • Watson Goes Back to School - And what it tells us about the evolving role of semantic technology, conChristopher Welty, de IBM Research: “However, over time, the failure of the AI community to achieve this end-to-end vision made many, especially those in NLP, question the endpoint. In other words, to doubt the value of semantic technology. In this talk, we show that it was the vision, not the technology, that deserved to be doubted. Semantic technology has significant value in accomplishing tasks that require understanding, but it is not the endpoint.

En segundo lugar, empresas como GoogleYahooMicrosoft y Yandex, promueven la semantización de la Web mediante la iniciativa de microdatos schema.org, incrustando metadatos en el código HTML de las páginas. Como resultado, son cada vez más capaces de aplicar y vender sus sistemas de búsqueda en mercados verticales, como viajes o productos, con resultados más ricos en facetas y contextos. Las presentaciones en las que han participado son:

  • Semantic Search, con Thanh Duc Tran de AIFB y Peter Mika de Yahoo. “In this tutorial, we aim to provide a comprehensive overview on the different types of semantic search systems, and discuss the differences in the techniques underlying them. Both the application of Semantic Web technologies to the IR problem and vice versa, the application of IR techniques to Semantic Web problem are covered by this tutorial. In particular, focus is given to four topics of semantic search which have attracted much interest recently
  • PANEL: Schema.org, con Ivan Herman, de World Wide Web Consortium, Alexander Shubin, de Yandex,Dan Brickley, de Google, Evan Sandhaus, de New York Times Company, Jeffrey W. Preston, de Disney Interactive Media Group, John Giannandrea, de Google, Peter Mika, de Yahoo, R.V. Guha, de Google ySteve Macbeth, de Microsoft: “Just prior to the 2011 SemTechBiz Conference in San Francisco, Google, Yahoo, and Bing announced the creation of schema.org. Since that time, the effort has enjoyed a lot of attention and activity.

Además de estos grandes players tecnológicos, importantes empresas basadas en el conocimiento, en sectores como la educación, los medios de comunicación o las ciencias de la salud, están desarrollando productos y servicios basados en tecnologías semánticas. No se trata de proyectos marginales o de investigación, sino que más bien expresan el inmediato mainstream tecnológico, a la par que muestran una estrategia de fondo y una apuesta clara por el uso de tecnologías semánticas. Estas grandes empresas sectoriales se están apoyando, para el desarrollo de estos productos y servicios, en un conjunto de empresas tecnológicas que se ofrecen como proveedores de soluciones y servicios en el ámbito de la semántica, y que, en la actualidad, son mucho menores en tamaño que los grandes proveedores anteriores. Son este conjunto de empresas que ahora emergen las que, en los últimos años, han realizado la transición la investigación a las aplicaciones y las que han construido la paleta de soluciones que hará de las tecnologías semánticas las tecnologías estrella en IT en el futuro inmediato. 

Grosso modo, entre este conjunto de empresas podemos distinguir tres grupos: aquellas que son proveedores de soluciones de computación y bases de datos, las que lo son de plataforma y, por último, aquellas que ofrecen servicios a la carta, fundamentalmente de representación del conocimiento. En el siguiente cuadro pueden verse el conjunto de empresas de servicios que patrocinan o participan de algún modo en estos eventos. No están todas las que son, pero son todas las que están. Probablemente esta lista aumentará antes del cierre de la convocatoria del evento de Nueva York, previsto para el 15 de octubre.

 

Semantic Technology and Business Conference 2012

 

San Francisco 2012

Londres 2012

New York 2012

Epimorphics Ltd (Reino Unido)

 

Silver

 

Fluid Operations (Alemania)

Silver

Silver

 

Ontoba (Reino Unido)

 

Sponsor

 

Poolparty (Austria)

Silver

Exhibitor

 

Cambridge Semantics (R.U.)

Silver

 

Silver

Franz Inc (EEUU)

Exhibitor/Sponsor

 

Silver

Orbis Technologies (EEUU)

Silver

 

Silver

REvelytix (EEUU)

Gold

 

Silver

Stardog (EEUU)

Exhibitor/Sponsor

 

Silver

Yarcdata (EEUU)

 

 

Silver

Bigdata by systap (EEUU)

Exhibitor/Sponsor

 

Sponsor

Ontotext (Bulgaria)

Platinum

 

 

IBM (EEUU)

Gold

 

 

beInformed (Holanda)

Silver

 

 

Elsevier (Holanda)

Silver

 

 

Profium (Finlandia)

Silver

 

 

TopQuadrant (EEUU/RU)

Silver

 

 

Expert system (Italia)

Exhibitor/Sponsor

 

 

Fynydd (EEUU)

Exhibitor/Sponsor

 

 

iQSer (Chequia)

Exhibitor/Sponsor

 

 

Knowledge Based Systems

(EEUU)

Exhibitor/Sponsor

 

 

Morgan & Claypool Publishers

(EEUU)

Exhibitor/Sponsor

 

 

Pure Discovery (EEUU)

Exhibitor/Sponsor

 

 

SindiceTech (Ireland)

Exhibitor/Sponsor

 

 

SkyTech Solutions (EEUU)

Exhibitor/Sponsor

 

 

Tom Sawyer Software (EEUU)

Exhibitor/Sponsor

 

 

 

Como hemos señalado anteriormente, el impacto de estas tecnologías va a resultar particularmente importante en algunos sectores, como pueden ser los de la educación, la educación superior, las ciencias de la salud y los medios de comunicación. Entresacamos a continuación las participaciones y conferencias que nos han parecido de mayor interés y alcance en estos sectores mencionados:

 

EDUCACIÓN Y UNIVERSIDAD

  • LONDRES: Building a Linked Data Graph for Education Tom Heath, Talis Education Ltd: "Just as a social and professional graph have emerged through Facebook and LinkedIn, so too is an education graph emerging describing connections between students, teachers and the learning resources they use. The Talis Aspire application allows university lecturers to create lists of learning resources for a particular course, which are then expressed according to the Linked Data paradigm"

Paper relacionado: Talis Aspire: Assembling and Applying an Education Graph based on Learning Resources in Universities

  • LONDRES Y SAN FRANCISCO: Linked Data at Pearson: The Proof is in the Putting Madi Weland Solomon, Pearson Plc: "This presentation offers up a recent Pearson proof of concept to reveal the promise of Linked Data as a path to approach issues such as DAM, Enterprise Taxonomy Management, Enterprise Search, and even alignment of content to education standards".
  • NUEVA YORK: Watson Goes Back to School - And what it tells us about the evolving role of semantic technology Christopher Welty, IBM Research: "In the traditional vision of AI, understanding flowed from perception through language to knowledge. It had always been envisioned that this understanding would be in some precise and unambiguous knowledge representation, and that all meaning processing would happen in this representation. This is the root of all semantic technology today".
  • SAN FRANCISCO: Project schoolKID: Linked School Data Hans Constandt, ontoforce / Tom Vankemmel, schoolKID: "SchoolKID (school Knowledge and Information dashboards) helps principals & their administration to address bottlenecks associated with finding scattered information about students with powerful but simple, attractive dashboards".

 

BIO-FARMA

  • CONFERENCIA DE LONDRES

Semantic Drug Research: Discovery of New Biomarkers and Phenotypes by Text Analytics Carlo A. Trugenberger Co-founder and Chief Scientific Officer / InfoCodex Semantic Technologies AG"The ultimate goal of semantic technologies and text analytics is to devise software that can "understand" the meaning of free text in the practical sense of providing new, actionable information condensed out of a body of documents".

A Faceted Browser for Drug Discovery: Integrating & Querying Big Data Hans Constandt Senior Consultant Information Integration / Eli Lilly: "Our project that joins the capabilities of semantic information integration & faceted browsing visualization. Faceted visualization of linked data spanning internal, external public and subscribed sources can provide an effective and generally applicable mechanism for deriving knowledge from the wealth of available integrated information. Any data source semantically exposed and woven into an information graph becomes available for faceted browsing access. This includes sources ranging from drug discovery to clinical development and operational support functions".

Using and Improving the D2RQ Open-source RDB to RDF Mapping Tool Didier E. Chalon Data architect, New Medicines Informatics / UCB Pharma s.a. y James Snowden Senior Scientist, New Medicines Informatics / UCB Celltech: "D2RQ is an open-source, freely available, relational database to RDF mapping technology. Its features and performance in a corporate environment have led UCB to identify it as the preferred tool for several data integration scenarios - with however possibilities for improvement in different areas".

  • CONFERENCIAS DE SAN FRANCISCO Y NUEVA YORK

Using Linked Semantic Data in Biomedical Research and Pharmaceuticals: "This presentation and discussion includes key pharmaceutical Information experts on the value and promise of linked semantic data. Areas to be discussed will include: Drug Development, Clinical Data, Genomics, Regulatory, and Personalized Medicine".

Faceted Search and a Slick UX for Integrating and Querying Big Data Hans Constandt Co-founder - ontoforce: "This project specifically joins the capabilities of semantic information integration & faceted browsing with slick and easy to use interfaces for multiple pharma and biotech mining internal and external data".

Semantic Web Technologies in Life Sciences: Prejudices, Limitations, Advantages and Use Cases Martin Romacker Senior Knowledge Engineering Consultant Novartis Pharma AG: "Large-scale initiatives like openphacts in chemistry or biomart in the biological domain witness the increasing importance of having data available in a semantically reusable way with open access".

 

MEDIOS DE COMUNICACIÓN

  • CONFERENCIA DE LONDRES

Dynamic Semantic Publishing Empowering the BBC Sports Site and the 2012 Olympics Jem Rayfield Lead Technical Architect / BBC Borislav Popov Head of semantic annotation and search - Ontotext Lab / Peter Haase Lead Architect R&D fluid Operations: "It describes the latest developments in the transformational technology strategy the BBC Future Media & Technology department is using to evolve from a relational content model and static publishing framework to a fully dynamic semantic publishing (DSP) architecture".

En cuanto a la BBC, te recomiendo que veas la presentación relacionada BBC Dynamic Semantic Publishing, que hemos subido en la comunidad NextWeb de gnoss.com

  • CONFERENCIAS DE SAN FRANCISCO Y NUEVA YORK

rNews: The most versatile way to mark up Publishing Metadata Andreas Gebhard Managing Editor Getty Images, Inc.Evan Sandhaus Semantic Technologist - New York Times Company: "The International Press Telecommunications Council (IPTC) released rNews 1.0 in October 2011 after one year of development and community outreach work. With the integration into schema.org, rNews has quickly become the most versatile way to mark up publishing metadata in a Semantic Web compliant way".

Omnimedia: Keeping It Simple: A Case Study in Shifting Expectations Barbara E McGlamery Taxonomist Martha Stewart Living Omnimedia: "This case study will compare how two companies approached the challenges involved with defining realistic objectives for using the Semantic Web and what obstacles were encountered in the development process".

Semantics at Tribune Company Keith P DeWeese Director, Information and Semantics Management -The Tribune Company: "The Tribune Company has been working with various semantic technologies for years, but a formal semantic program was not until 2007. This presentation will cover the foundation of that program, achieved, lessons learned, and the forward-looking view the Tribune Company regarding a suite of semantic technologies that it will deploy in the future".

Using the Semantic Web for online Sports News Stories Daniel Schwabe Professor Dept. of Informatics, PUC-Rio / Rafael Pena Product Owner of the Sports Data System Globo.com: "We present the use of a Domain Model for Soccer, together with a Discourse Model, were used to identify story leads for the largest Brazilian sports news website".

AP Metadata Amy Sweigert Vice President of Information Management The Associated Press: "With the introduction of AP Metadata Services, the Associated Press is offering a standardized AP News Taxonomy, which in combination with the AP Tagging Service enables the automated creation of rich, semantic metadata".

Agence France-Presse brings businesses the next generation of personalized news delivery/services with semantic technology. Janne Saarela CEO Profium / Erick Briere, Agence-France Presse: "AFP selected a semantic technology solution for managing personalized customer subscriptions supporting both the scalability and the high-availability requirements needed for today's real-time global news distribution business".

 

En conclusión: todo parece apuntar que las tecnologías semánticas han alcanzado el grado de madurez y de legitimación tecnológica suficiente como para ser bien aceptadas en el conservador mundo de los negocios, especialmente en algunos sectores y funciones, como creemos haber mostrado. Esta noticia irá llegando en oleadas en los próximos meses, modificando profundamente algunas costumbres y enfoques y, por ende, la cultura IT de muchas organizaciones y empresas.

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